SaaS SEO & content
Keyword strategy, use-case and comparison pages, and content that reaches people searching for a tool like yours.
Organic sign-ups · Rankings● SaaS marketing agency · UK & Ireland
SaaS marketingthat getssign-ups.
SEO, content, paid acquisition, landing pages and onboarding emails for software companies, from a team that has built multiple successful SaaS tools for businesses large and small.
What we do for SaaS
Marketing that follows your funnel, from the first search to a paying, long-term customer.
Paid acquisition
Google, LinkedIn and Meta campaigns tracked to trials and paying customers, not clicks.
Cost per acquisition · TrialsLanding pages & conversion
Homepages, pricing pages and sign-up flows tested and tightened so more visitors start a trial.
Visitor-to-trial rateOnboarding & lifecycle email
Welcome, activation and upgrade emails that turn trials into paying users and keep them subscribed.
Trial-to-paid · ChurnPositioning & messaging
A clear story of what your product does and why it's better, told in your customers' own words.
Clarity · Win rateLaunches & AI automation
Product launches, outreach and AI-powered workflows that keep your marketing running without a big team.
Pipeline · Time savedWe build
SaaS too.
Be Seen has built multiple successful SaaS tools for companies large and small. We know how software is planned, shipped and sold, so your marketing fits the product: free trials, onboarding, pricing and the numbers that keep a subscription business growing.
And two decades in eCommerce taught us exactly what makes people buy online. We bring the same discipline to software.
What we measure
- Sign-ups
- Trial-to-paid
- Cost per acquisition
- Activation
- Churn
- Recurring revenue
- Search & ads
- Website & landing pages
- Free trial
- Activated users
- Paying customers
- Retained & upgrading
How it works
A clear plan for your funnel, then steady improvement month after month.
- 1
Growth call
We reply within 24 hours and talk through your product and goals.
- 2
Funnel audit
From first visit to paid: where people drop off and why.
- 3
Growth plan
The channels and fixes with the biggest impact first.
- 4
Build & launch
Pages, campaigns and emails, shipped fast.
- 5
Measure & improve
Reported against sign-ups and revenue.
Questions
What SaaS founders usually ask before we start.
Do you understand software, not just online shops?
Yes. Be Seen has built multiple successful SaaS tools for companies large and small, so we know how software is planned, launched and sold, from free trials to pricing pages.
Which numbers do you focus on?
The ones that grow a subscription business: sign-ups, trial-to-paid conversion, cost per acquisition, activation, churn and recurring revenue. We report against those, not vanity metrics.
How quickly will we see results?
Paid acquisition can bring sign-ups within weeks. SEO and content compound over a few months. We'll agree targets for your product on the growth call.
Can you work alongside our in-house team?
Yes. We can run your marketing for you, work with your existing team, or train them through mentoring and our online course.