● About Be Seen
Selling onlinesince 2002.
Be Seen is led by Darren Burns, one of Europe's most experienced eCommerce entrepreneurs and marketers. Here's how we got here.
- 2002
A kitesurf shop goes global
Local demand in Northern Ireland was small, so Darren took the store online through marketplaces and its own site. It became one of Northern Ireland's first eCommerce success stories.
The Kitesurf Warehouse team - 2008
60 countries, two people
Using SEO, social and content marketing, the business built its own brands, shipped daily to over 60 countries and became the world's most visible kitesurfing retailer. It was later sold for a strong six-figure sum.
- 2015
Teaching what works
From 2015, Darren taught SEO and eCommerce to local businesses, then ran a weekly programme for up to 15 eCommerce businesses at a time, endorsed by government programmes including Invest NI. He has been a keynote speaker at brightonSEO and toured with the RBS Business Growth workshops as a keynote speaker.
Teaching local businesses 
Speaker at brightonSEO - 2017
On air with the BBC
Darren was interviewed on BBC Radio about using digital marketing to grow businesses.
BBC Radio interview, 2017 - 2020
Eight figures in wood flooring
A tight-budget website for his father's flooring shop grew into an industry leader across Ireland and the UK, often outselling billion-dollar global brands with better margins. It was named Retailer of the Year at the 2020 Belfast Telegraph Business Awards, won Best Website in all of Ireland at the eComm Live Awards, and was acquired for an eight-figure sum.
Belfast Telegraph, 2020 
Best Website, All Ireland - Now
Be Seen, today
Darren is back with an AI-driven agency that puts two decades of eCommerce experience to work for online stores across the UK and Ireland.
Lean by design
Traditional marketing teams are expensive. Ours is small, powered by AI, and led by people who have run stores, not just campaigns.
The human side
Strategy & judgement
Positioning, priorities, channel mix and the calls that move revenue.
The AI side
The routine, at scale
Scheduling, link outreach, email flows and reporting run around the clock, so your budget goes on results instead of hours.
Darren Burns CEO
At the heart of everything
Siobhan Clarke Organiser
Keeps us running smoothly
Ali Dominguez Apprentice
Our rising star
Hashly Trendington AI
Repetitive social media tasks
Ivana Rankwell AI
SEO link building
Clicky Mailer AI
Automated email marketing