ABOUT US | Be Seen

OUR TEAM

Traditional digital marketing teams are costly. That’s why ours is lean, powered by AI, and led by one of Europe’s most experienced eCommerce entrepenuers and marketers. Our marketing and mentoring packages deliver jaw dropping value and productivity for our clients.Visit our SERVICES page to find out more about what we can do for your eCommerce business.

HOW IT STARTED

Our CEO, Darren Burns, began in eCommerce back in 2002 with a kitesurfing store in Northern Ireland. With limited local demand, he quickly shifted to targeting a global market through online marketplaces and his own eCommerce store. The business became one of Northern Ireland’s first eCommerce success stories and eventually the world’s most visible kitesurfing retailer.

By 2008, using smart digital strategies like SEO, social media, and content marketing, Darren and his two-person team had nurchured their own brands and were shipping orders daily to over 60 countries. The company was later sold for a strong six-figure sum, allowing Darren to move on to his next venture

eCommerce Mentoring

With over 20 years in eCommerce and a strong industry reputation, Darren was frequently invited to advise businesses and speak at events. Passionate about sharing his proven digital marketing strategies, he launched a training program where up to 15 businesses met weekly to learn how to scale their online stores. The initiative earned outstanding feedback, endorsement by various government programmes such as Invest NI, but most importantly it helped many participants achieve significant growth.

After successfully growing and selling his last eCommerce company, Darren moved to Spain for early retirement and to start a family—though he continued to mentor a select few projects.

Never one to stay idle, Darren is now back with an AI-driven eCommerce venture, combining his deep expertise with cutting-edge technology to deliver complete digital marketing and eCommerce solutions for forward-thinking businesses.

The Next Level

While scaling his kitesurfing store, Darren pitched to bring his father’s wood flooring shop online. On a tight budget, he launched an eCommerce site to support the physical store.

By 2020, that small project had grown into a major player hitting eight-figure revenues and leading the industry in profitability across two countries.

They dominated wood flooring sales in Ireland and held their own in the UK against billion-dollar global brands, often outselling them and with better margins. Their own brand product lines became national bestsellers, and with a strong online presence and sharp strategy, the business stood out far beyond its size winning multiple local and national awards for eCommerce, marketing and retail. It was eventually acquired for a solid eight-figure sum.